Video Marketing – Foundation and Pillar of Marketing in 2017
There is no one who can seriously question the importance of video marketing. As a stand alone marketing concepts video marketing is already a stable diet for many businesses. Where video really becomes the most powerful marketing channel imaginable, is when video is paired and used in conjunction with other social media platforms such as Facebook or Instagram to name but two.
A good marketing strategy is like cooking. The secret is to know which ingredients blend well together and bring about the ultimate blend of aroma and taste. Marketing is just like cooking. Everyone has access to the same ingredients; Facebook, Twitter, You Tube, Instagram, Pinterest …… the list goes on. Simply using those channels does not constitute a marketing strategy. Knowing how to link them together and create interactions between them is what makes the difference and what creates a true results producing Strategy for your practice.
Don’t believe the hype? Here are some convincing facts to highlight the point. 75 percent of the entire Internet traffic in 2017 will focus on video. Not only that, we know that by entering the word “Video” in the subject line of an email sent to your patients, will increase the opening rates by up to 19 percent, the CTR by 66 % and as a further benefit reduces un subscribers by almost 30%. Twitter tells us that videos and photos getting the majority of retweets.
Facebook’s powers up their video strategy.
Only a year ago, we learned that Facebook’s video views doubled from four billion views per day to eight billion views per day over a time frame of just 7 short months. I don’t think we need to say more. Facebook is also very busy in testing a special video feed stream so viewers can see videos shared by their network. Facebook is pushing hard to create additional video engagement infrastructures, and your practice needs to take full advantage of this amazing potential.
The benefit of video will have on your Google rankings
Videos have a direct and immediate impact on how your website ranks in search results. We all know, that rich media, such as videos, is favored by Google’s algorithms. This is easy to understand, since Google is the owner of YouTube, and that is partly the reason why it plays such a key role in video’s increased popularity. Google has made adjustments to its algorithm to give its users a new and relevant search dominance. To satisfy their user intent, Google shows a spread of results, and not only those which match exacted keyword use. As a consequence, search results now feature more and more videos among the top search results.