Can patients find you on Google’s “Local Search Map”?
If your practice is not showing in the top three position on Google (maps), it may be time to take action. Local search is essential to how successful you will be in reaching your local (potential) patients. More than 20% of all searches made, are using local keywords and even a larger number have clear local buying/using a service “intent”. This amounts to more or less 3 billion Google Searches done every month that contain local search terms.
But even if no local search terms are used, Google will show local results to mobile users based on their location. That opens the floodgates for your local search marketing and provides amazing opportunities if the right strategy is applied.
Practices which focus and invest in local search marketing will gain a formidable and sustainable competitive advantage.
Google has made local search their priority and will trigger the display of the local search results when a search query is used. The organic listing further down the page are now relegated to a position of almost “second class citizens”.
What makes Local Search Marketing so important?
Close to 65% of consumers with access to the internet via desktop, laptop, tablet or smartphone are shopping and pre – searching/qualifying prior to making a decision what and where to buy. They also search for information on Dentists and Doctors located in their local area prior to reaching a decision which dentist or medical practitioner to contact. With the ever increasing use of mobile phones, this trend is going to increase and further accelerate the importance and dominance of local search. Local search marketing has to be a crucial part of dental and medical marketing.