Email Marketing has many seriously great points
What Emails are really good at, is to keep your patients informed. Consumers are capable of checking their email when it is convenient for them. It can give them a feeling that you are thinking of them. This email can be as simple as saying: “Hi, you’re on our mind, here is a special offer!” or “Here is an update on what has been going on here in recent weeks.” Those that have signed up to your email list have already made a commitment to receive these notes. So they will likely enjoy these emails (as long as you give them something worth reading) and it will boost engagement with your patients.
Close to 62% of mobile conversions came from email in 2016 The number of consumers checking up their email on their mobile devices is now greater than 51%. These are significant numbers to take into account when planning a meaningful marketing strategy. More and more consumers are using their mobile devices to access not only emails but all other types of media and information. Communicate with your audience even when they are on the go!
For a long time now, 22 years actually, email has been a form of communication. As the years have gone by, email has fast become one of our main choices of communication. We have all been conditioned to reply to an email in some way or form. We reply, we forward, we click on a link within the email, we delete, and we even buy something, and we also sign up for a newsletter, or simply to receive a free gift in return for leaving our email id in a form. We all have done all of the things or some of the things just described. Knowing this, you can use email to drive people to your website, you can ask your audience to call you from your website or right from within the email they just opened on their mobile device. In fact, 24 percent of sales last year were attributed to email marketing.